thewoodedglen.com

Marketing and kids

I’ll freely admit that my daughter watches too much TV.  My husband has to have the TV on, even when he’s just sleeping in the living room, and my daughter has taken after him.  I’m going to have to work on that since I’ve never been a big fan of TV except for a few shows… which I can now watch on Hulu or something now that I have Internet access again LOL

So, since we got cable again on Tuesday, she’s watched Cartoon Network pretty much non-stop while she’s been awake.  Except when she does a Walk Away the Pounds 2 mile walk video with my husband… but that’s another story.  At least she’s getting exercise.

Back to my point, Sketchers has been advertising a shoe for girls called Twinkle Toes or something like that, and I keep hearing from my daughter that she wants a pair of them… I haven’t figured out how to break the news to her that even if I had the money, I wouldn’t be buying a pair of Sketchers for a 5 year old.  I just can’t see spending that kind of money for something she’s going to grow out of rather quickly.

Let’s not even mention the ad she saw for makeup for girls when we were cuddling in the recliner yesterday.  It was showing different makeup in a case that looked like a cell phone, etc.  I was at Claire’s a couple of weeks ago to look for a bag to put some jewelry in to protect it when I shipped it to my son for his girlfriend (whew, that’s a long sentence, but I can’t figure out how else to put it LOL).  While at Claire’s, I saw the makeup in cases that looked like cell phones among other things… but do I really want to buy that for a 5 year old??  I did see a couple of other things that I thought she might like for her birthday… I can’t believe my baby girl is growing up.

*edited to add: I told her that I don’t wear makeup so she didn’t need makeup, and she just looked at me and said “but it’s toy makeup”  LOL

Anyway, if you’ve made it this far, I guess my point is that these companies know what they’re doing when they advertise during the day on a channel like Cartoon Network.  They know the kids are going to be bugging their parents to buy whatever it is they’re trying to sell.  I may consider it a dirty trick, but I understand it.  I also know that I can combat it by being consistent and telling her no when she asks for whatever it is on TV.  Even if I do decide to buy it later for her birthday.  LOL

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